Overview

We turned the misused trend of Raiding - sending viewers from your stream to attack or harass another stream, into a spotlight for next-gen gamers. In a week-long event, ESports legends like Scump, Chica, Shotzzy, Shahzam and Mimi raided the Twitch streams of upcoming talents, giving them the amazing opportunity to showcase their skills LIVE in front of a bigger audience.

We turned the misused trend of Raiding - sending viewers from your stream to attack or harass another stream, into a spotlight for next-gen gamers. In a week-long event, ESports legends like Scump, Chica, Shotzzy, Shahzam and Mimi raided the Twitch streams of upcoming talents, giving them the amazing opportunity to showcase their skills LIVE in front of a bigger audience.

CLIENT

Oakley

YEAR

2023

DELIVERABLES

Creative concept Art Direction

ROLE

Art Director