LePub is a collection of very different things brought together into one, just like a Pub. It is a new agency that relies on one concept only: the best ideas come from clashing things that are not necessarily meant to be together. And the whole agency lives by this mantra. Different Cultures, Skills, People, Interests, Community and Lifestyles clash in the agency generating ideas. What if the logo of LePub is an ode to different worlds coming together and becoming one special thing? We created the whole visual identity of the agency based on two simple concepts: contrast and uniqueness.