If you want to work at Heineken, you can start by working at a bar. After the pandemic, a new issue affected bars all over the world: a major lack of staff. Gen Z don’t want to work in bars. They see it as a dead-end job, preferring to work somewhere where they can build a career. On the other hand, bar work teaches us many skills transferable to the corporate world. Emotional intelligence, teamwork, and thriving under pressure, to name a few. There's no experience like bar experience. The commitment: Heineken (voted best company to work for in the Netherlands) now considers bar experience as an essential skill in the hiring process.