Overview

Smartphones are amazing. Maybe a bit too amazing for social life. That’s why there’s a growing trend of digital detoxing, Gen-z want to go back. It seems that social life was more interesting, when phones were more boring. Introducing The Boring Phone. A phone designed with less, so people can enjoy social life more. Designed by the same makers as Nokia in collaboration with youth culture-focused apparel brand, Bodega, The Boring Phone boasts transparent casing and holographic stickers that reference the Zillenial obsession with all things Y2K. It was launched during Milan Design Week, the mecca of design, and went global as an edition limited to 5000 devices, people could get through giveaways.

Smartphones are amazing. Maybe a bit too amazing for social life. That’s why there’s a growing trend of digital detoxing, Gen-z want to go back. It seems that social life was more interesting, when phones were more boring. Introducing The Boring Phone. A phone designed with less, so people can enjoy social life more. Designed by the same makers as Nokia in collaboration with youth culture-focused apparel brand, Bodega, The Boring Phone boasts transparent casing and holographic stickers that reference the Zillenial obsession with all things Y2K. It was launched during Milan Design Week, the mecca of design, and went global as an edition limited to 5000 devices, people could get through giveaways.

CLIENT

Heineken

YEAR

2026

DELIVERABLES

Art Direction Creative concepting

ROLE

Art Director