ABOUT ME

I’m Alejandro, an Associate Creative Director from Bogotá, currently working on my next favourite project @LePub Amsterdam.

I believe in big ideas and crafting them beautifully. My work has picked up 86 awards, including a Cannes Grand Prix, One Show Gold Pencil, ADC Gold and D&AD. In 2024, The One Club ranked me the #1 Art Director in the Netherlands (One Show + ADC).

Featured in Fast Company, The Verge, WIRED, The Guardian, GQ, Vogue, Adweek, Hypebeast, It’s Nice That, and most importantly, my grandma’s family WhatsApp group :)

Outside of work, you’ll usually find me with my Pokémon dog Ozzy - training combat sports, doing nerd stuff, or at the pub.

I’m Alejandro, an Associate Creative Director from Bogotá, currently working on my next favourite project @LePub Amsterdam.

I believe in big ideas and crafting them beautifully. My work has picked up 86 awards, including a Cannes Grand Prix, One Show Gold Pencil, ADC Gold and D&AD. In 2024, The One Club ranked me the #1 Art Director in the Netherlands (One Show + ADC).

Featured in Fast Company, The Verge, WIRED, The Guardian, GQ, Vogue, Adweek, Hypebeast, It’s Nice That, and most importantly, my grandma’s family WhatsApp group :)

Outside of work, you’ll usually find me with my Pokémon dog Ozzy - training combat sports, doing nerd stuff, or at the pub.

CLIENTS

Heineken, Philips, Oakley, Bitvavo, Samsung, Lavazza, ASML, LEGO, Biofreeze, Chase Bank, WHOOP, Back Market, IHOP, Popeyes, Tim Hortons, Lays, Mountain Dew, Nissan

YEAR

2021

EXPERIENCE

Sep 2021 - Present |
LePub Amsterdam
↳Associate Creative Director
↳Sr. Art Director
↳Art Director
↳Jr. Art Director


Nov 2020 - Sep 2021 |
The LEGO Agency
↳Art Director

Jul 2020 - Nov 2021 |
Gut Miami
↳Art Director (Internship)

Jan 2020 - Jul 2021 | Droga5 New York
↳Art Director (Internship)


Oct 2019 - Dec 2019 | TBWA\Chiat\Day
↳Art Director (Internship)


Sep 2016 - Dec 2021 | Freelance Graphic Designer


ROLE

Creative Direction

CLIENTS

Heineken, Philips, Oakley, ASML, Samsung, Bitvavo, LEGO, Biofreeze, Chase Bank, WHOOP, Back Market, IHOP, Popeyes, Tim Hortons, Lays, Mountain Dew, Nissan

EXPERIENCE

Sep 2021 - Present |
LePub Amsterdam
↳Associate Creative Director
↳Sr. Art Director
↳Art Director
↳Jr. Art Director


Nov 2020 - Sep 2021 |
The LEGO Agency
↳Art Director

Jul 2020 - Nov 2021 |
Gut Miami
↳Art Director (Internship)

Jan 2020 - Jul 2021 | Droga5 New York
↳Art Director (Internship)


Oct 2019 - Dec 2019 | TBWA\Chiat\Day
↳Art Director (Internship)


Sep 2016 - Dec 2021 | Freelance Graphic Designer


Sep 2021 - Present |
LePub Amsterdam
↳Associate Creative Director
↳Sr. Art Director
↳Art Director
↳Jr. Art Director


Nov 2020 - Sep 2021 |
The LEGO Agency
↳Art Director

Jul 2020 - Nov 2021 |
Gut Miami
↳Art Director (Internship)

Jan 2020 - Jul 2021 |
Droga5 New York
↳Art Director (Internship)


Oct 2019 - Dec 2019 | TBWA\Chiat\Day
↳Art Director (Internship)


AWARDS↴

Cannes Lions:
2024 - Grand Prix - Creative Business Transformation
2024 - Gold - PR
2025 - Silver - Creative Effectiveness
2025 - Silver - Design
2024 - Silver - Brand Experience and Activation
2025 - Bronze - Design
2025 - Bronze - Creative Business Transformation
2025 - Bronze - Creative Commerce
2024 - Bronze - Creative B2B
2024 - Bronze - Creative Strategy
2023 - Bronze - Direct
2025 - Shortlist - Creative Commerce: Brand Strategy
2025 - Shortlist - Innovation: Environmental Innovation
2025 - Shortlist - Innovation: Brand-Led Innovation
2025 - Shortlist - Creative Business Transformation: Venture Models & Corporate Innovation
2025 - Shortlist - Creative Strategy: Products/Services
2025 - Shortlist - Creative Strategy: Market Disruption
2025 - Shortlist - Creative Effectiveness: Launch
2024 - Shortlist - Creative Commerce: Sustainable Commerce
2024 - Shortlist - Brand Experience and Activation: Social Engagement
2024 - Shortlist - Brand Experience and Activation: 360 Integrated
2024 - Shortlist - PR: Brand Voice & Strategic Storytelling
2024 - Shortlist - PR: Consumer Goods
2024 - Shortlist - Creative Strategy: Brand Strategy
2024 - Shortlist - Creative Strategy: Corporate Purpose
2023 - Shortlist - Social Insights & Engagement
2023 - Shortlist - Creative B2B: Targeting & Engagement
2023 - Shortlist - Creative B2B: Cross-Channel Storytelling
2023 - Shortlist - Creative Business Transformation

Clio:
2025 - Gold - Creative Strategy
2025 - Gold - Creative Business Transformation
2024 - Bronze - Creative Business Transformation
2024 - Bronze - Direct
2024 - Bronze - Experience/Activation

D&AD:
2024 - Wood - Direct
2024 - Shortlist - Experiential: B2B Activations
2024 - Shortlist - Creative Transformation: Culture
2024 - Shortlist - Creative Transformation: Operations
2024 - Shortlist - PR: B2B

The One Show:
2024 - Gold - B2B Communications
2024 - Silver - B2B Communications
2024 - Merit - Integrated / Omnichannel
2024 - Merit - B2B Communications

Eurobest:
2024 - Silver - Direct
2024 - Silver - Sponsorship & Brand Partnerships
2024 - Bronze - Brand Experience
2024 - Bronze - Creative Business Transformation
2024 - Bronze - Social & Influencer
2024 - Bronze - Creative Strategy

Andy:
2024 - Gold - Idea
2024 - Gold - Reset

The Drum:
2025 - Silver - B2B
2025 - Silver - B2B
2024 - Silver - PR

Golden Drum:
2025 - Grand Prix - Game Changer
2025 - Grand Prix - Design
2025 - Gold - Engagement
2025 - Gold - Innovation
2025 - Gold - Social Good
2023 - Gold - Social Good
2025 - Silver - Engagement
2025 - Silver - Sustainable Business Solutions
2024 - Silver - Design
2023 - Silver - Sustainable Business Solution
2025 - Bronze - Brand Building
2025 - Bronze - Activation
2024 - Bronze - Design

LIA:
2023 - Gold - Ambient & Activation
2023 - Gold - Creativity in B2B
2023 - Gold - Transformative Business Impact
2024 - Silver - Design
2024 - Silver - Design
2023 - Silver - Non Traditional B2B
2023 - Silver - Transformative Business Impact
2025 - Bronze - Design
2025 - Bronze - Direct: Innovation
2024 - Bronze - Creativity in Commerce
2023 - Bronze - Integration B2B
2023 - Bronze - Non Traditional CSR

ADC Europe:
2024 - Gold - Design

ADC Italy:
2024 - Gold - Design
2024 - Silver - Digital & Mobile
2024 - Silver - PR
2023 - Bronze - Integrated
2023 - Bronze - Direct

STUDENT AWARDS

NYX Marcom
2021 - Gold Award - Cause Marketing - PetSmart “The 401(K-9) Fund”
2021 - Gold Award - Advertising Campaign - Brandon J. Broderick “Relentless & Condescending”
2021 - Silver Award - Cause Marketing - Hennessy “Angel’s Share”
2021 - Silver Award - Sport & Recreation - Nike “Nike Minus”
2021 - Silver Award - Media Relations / Publicity - IHOP “Syrup Therapy”
2021 - Grand Award - Media Relations / Publicity - Biofreeze “Damian vs. Robot”

Muse
2021 - Gold Award - Student Submission - Brandon J. Broderick “Relentless & Condescending”
2021 - Silver Award - Student Submission - PetSmart “The 401(K-9) Fund”
2021 - Silver Award - Student Submission - Hennessy “Angel’s Share”
2021 - Silver Award - Student Submission - IHOP “Syrup Therapy”
2021 - Platinum Award - Student Submission - Biofreeze “Damian vs. Robot”
2021 - Platinum Award - Student Submission - Nike “Nike Minus”

Webby
2021 - Honoree - Advertising, Media & PR Student 2021 - PetSmart “The 401(K-9) Fund”
2021 - Honoree - Advertising, Media & PR Student 2021 - IHOP “Syrup Therapy”

Clio Sports
2021 - Shortlist - Student Digital/Mobile - Nike “Nike Minus”

Summit
2021 - Gold Award - Student Conceptual Product/Service/Idea - Hennessy “Angel’s Share”
2020 - Visionary Award - Student Emerging Media Competition - PetSmart “The 401(K-9) Fund”
2020 - Innovator Award - Student Emerging Media Competition - IHOP “Syrup Therapy”
2020 - Leader Award - Student Emerging Media Competition - Nike “Nike Minus”

Montreux
2021 - Finalist - Design - Hennessy “Angel’s Share”
2019 - Finalist - Digital / Social - Durex “Ready For Anything”

Creative Conscience
2021 - Silver Award - Experience - Nike “Nike Minus”

Vega
2021 - Arcturus Award - Owned Media - PetSmart “The 401(K-9) Fund”
2021 - Arcturus Award - Owned Media - IHOP “Syrup Therapy”
2021 - Arcturus Award - Social Campaign & Series - Hennessy “Angel’s Share”
2021 - Centauri Award - Online Video - Brandon J. Broderick “Relentless & Condescending”
2021 - Centauri Award - Mobile Apps & Sites - Nike “Nike Minus”
2021 - Canopus Award - Mobile Apps & Sites - Nike “Nike Minus”

AWARDS↴

Cannes Lions:
2024 - Grand Prix - Creative Business Transformation
2024 - Gold - PR
2025 - Silver - Creative Effectiveness
2025 - Silver - Design
2024 - Silver - Brand Experience and Activation
2025 - Bronze - Design
2025 - Bronze - Creative Business Transformation
2025 - Bronze - Creative Commerce
2024 - Bronze - Creative B2B
2024 - Bronze - Creative Strategy
2023 - Bronze - Direct
2025 - Shortlist - Creative Commerce: Brand Strategy
2025 - Shortlist - Innovation: Environmental Innovation
2025 - Shortlist - Innovation: Brand-Led Innovation
2025 - Shortlist - Creative Business Transformation: Venture Models & Corporate Innovation
2025 - Shortlist - Creative Strategy: Products/Services
2025 - Shortlist - Creative Strategy: Market Disruption
2025 - Shortlist - Creative Effectiveness: Launch
2024 - Shortlist - Creative Commerce: Sustainable Commerce
2024 - Shortlist - Brand Experience and Activation: Social Engagement
2024 - Shortlist - Brand Experience and Activation: 360 Integrated
2024 - Shortlist - PR: Brand Voice & Strategic Storytelling
2024 - Shortlist - PR: Consumer Goods
2024 - Shortlist - Creative Strategy: Brand Strategy
2024 - Shortlist - Creative Strategy: Corporate Purpose
2023 - Shortlist - Social Insights & Engagement
2023 - Shortlist - Creative B2B: Targeting & Engagement
2023 - Shortlist - Creative B2B: Cross-Channel Storytelling
2023 - Shortlist - Creative Business Transformation

Clio:
2025 - Grand Prix - Creative Business Transformation
2025 - Gold - Creative Strategy
2025 - Gold - Experience/Activation
2025 - Gold - Services
2024 - Bronze - Creative Business Transformation
2024 - Bronze - Direct
2024 - Bronze - Experience/Activation

D&AD:
2024 - Wood - Direct
2024 - Shortlist - Experiential: B2B Activations
2024 - Shortlist - Creative Transformation: Culture
2024 - Shortlist - Creative Transformation: Operations
2024 - Shortlist - PR: B2B

The One Show:
2024 - Gold - B2B Communications
2024 - Silver - B2B Communications
2024 - Merit - Integrated / Omnichannel
2024 - Merit - B2B Communications

Eurobest:
2024 - Silver - Direct
2024 - Silver - Sponsorship & Brand Partnerships
2024 - Bronze - Brand Experience
2024 - Bronze - Creative Business Transformation
2024 - Bronze - Social & Influencer
2024 - Bronze - Creative Strategy

Andy:
2024 - Gold - Idea
2024 - Gold - Reset

The Drum:
2025 - Silver - B2B
2025 - Silver - B2B
2024 - Silver - PR

Golden Drum:
2025 - Grand Prix - Game Changer
2025 - Grand Prix - Design
2025 - Gold - Engagement
2025 - Gold - Innovation
2025 - Gold - Social Good
2023 - Gold - Social Good
2025 - Silver - Engagement
2025 - Silver - Sustainable Business Solutions
2024 - Silver - Design
2023 - Silver - Sustainable Business Solution
2025 - Bronze - Brand Building
2025 - Bronze - Activation
2024 - Bronze - Design

LIA:
2023 - Gold - Ambient & Activation
2023 - Gold - Creativity in B2B
2023 - Gold - Transformative Business Impact
2024 - Silver - Design
2024 - Silver - Design
2023 - Silver - Non Traditional B2B
2023 - Silver - Transformative Business Impact
2025 - Bronze - Design
2025 - Bronze - Direct: Innovation
2024 - Bronze - Creativity in Commerce
2023 - Bronze - Integration B2B
2023 - Bronze - Non Traditional CSR

ADC Europe:
2024 - Gold - Design

ADC Italy:
2024 - Gold - Design
2024 - Silver - Digital & Mobile
2024 - Silver - PR
2023 - Bronze - Integrated
2023 - Bronze - Direct

STUDENT AWARDS

NYX Marcom
2021 - Gold Award - Cause Marketing - PetSmart “The 401(K-9) Fund”
2021 - Gold Award - Advertising Campaign - Brandon J. Broderick “Relentless & Condescending”
2021 - Silver Award - Cause Marketing - Hennessy “Angel’s Share”
2021 - Silver Award - Sport & Recreation - Nike “Nike Minus”
2021 - Silver Award - Media Relations / Publicity - IHOP “Syrup Therapy”
2021 - Grand Award - Media Relations / Publicity - Biofreeze “Damian vs. Robot”

Muse
2021 - Gold Award - Student Submission - Brandon J. Broderick “Relentless & Condescending”
2021 - Silver Award - Student Submission - PetSmart “The 401(K-9) Fund”
2021 - Silver Award - Student Submission - Hennessy “Angel’s Share”
2021 - Silver Award - Student Submission - IHOP “Syrup Therapy”
2021 - Platinum Award - Student Submission - Biofreeze “Damian vs. Robot”
2021 - Platinum Award - Student Submission - Nike “Nike Minus”

Webby
2021 - Honoree - Advertising, Media & PR Student 2021 - PetSmart “The 401(K-9) Fund”
2021 - Honoree - Advertising, Media & PR Student 2021 - IHOP “Syrup Therapy”

Clio Sports
2021 - Shortlist - Student Digital/Mobile - Nike “Nike Minus”

Summit
2021 - Gold Award - Student Conceptual Product/Service/Idea - Hennessy “Angel’s Share”
2020 - Visionary Award - Student Emerging Media Competition - PetSmart “The 401(K-9) Fund”
2020 - Innovator Award - Student Emerging Media Competition - IHOP “Syrup Therapy”
2020 - Leader Award - Student Emerging Media Competition - Nike “Nike Minus”

Montreux
2021 - Finalist - Design - Hennessy “Angel’s Share”
2019 - Finalist - Digital / Social - Durex “Ready For Anything”

Creative Conscience
2021 - Silver Award - Experience - Nike “Nike Minus”

Vega
2021 - Arcturus Award - Owned Media - PetSmart “The 401(K-9) Fund”
2021 - Arcturus Award - Owned Media - IHOP “Syrup Therapy”
2021 - Arcturus Award - Social Campaign & Series - Hennessy “Angel’s Share”
2021 - Centauri Award - Online Video - Brandon J. Broderick “Relentless & Condescending”
2021 - Centauri Award - Mobile Apps & Sites - Nike “Nike Minus”
2021 - Canopus Award - Mobile Apps & Sites - Nike “Nike Minus”